Strategic Advice

Cindi incorporates strategic advice and counsel to her work with clients. Having formed long-term relationships with clients spanning over a decade in several cases, Cindi learns the operations of the business as well as their government affairs needs and helps to improve the bottom line and operations as well.  On occasion, a client will not need to lobby Congress directly, but will need to understand how Congress works, what is happening and how it could impact their business and Cindi has successfully navigated and advised clients over the decades. 

Integrated Campaigns

During her time at Public Strategies, Cindi Merifield worked closely with public affairs, marketing, events and other creative minds to deliver an integrated approach for their clients.  Cindi has learned not only to appreciate those talents and fields but feels that this approach, when possible, is the most effective. Cindi partners with leading public affairs, digital marketing and creative teams to provide the full breath of services that larger firms can provide, yet often at much better rates. 

Coalition Development

Having helped to create at Jack Valenti’s behest, the original organization, The Copyright Assembly then later the Copyright Alliance, Cindi has shown her coalition development work can have lasting success.  Entering its 12th year, the Copyright Alliance has now testified multiple times before Congress, helped to pass copyright legislation and is the leading voice on copyright issues in Washington. Cindi also created and launched an organization and campaign called PauseParentPlay where she eventually served as Executive Director. PauseParentPlay was formed as a public/private partnership to help educate and serve as a resource for parents on the multiple ratings platforms such as the movie, television, video games industries.

Stakeholder Training

Cindi Merifield is also available for stakeholder training through her offshoot, R2P2 where she teaches others the trade of lobbying. Steeped in respect for the First Amendment right to “petition the government for redress of grievances,” Cindi brings her decades of experience and success to corporate fly-ins, stakeholders and constituent groups to pave the way for success in their own advocacy efforts in Washington. 

Creativity

Cindi is unique in Washington lobbying circles as she thinks creatively and innovatively.  Cindi believes that the days of only direct conversations and meetings with staff and Members are a thing of the past.  She knows that telling the story is important, who tells the story and how you tell it makes a difference and she believes that passion and sincerity is one of her biggest strengths. Looking at Hill challenges with a creative eye and never giving up has been a hallmark of Cindi’s lobbying experience.